Endless Speculation: Digital Marketing & March Madness
Well, it’s that time of year; when I get to kindly remind person after person that I don’t really care for basketball. Surprisingly, I still have to follow that statement up with “Yes, that also means...
View ArticleWhen Is It OK For My Company To Launch A Separate Site?
In the world of digital marketing, there is no shortage of facepalming moments. Among these is explaining why we don’t use the keywords meta tag, or finding out someone made a boo boo in the robots.txt...
View ArticleWhere Is All This Bad Information Coming From?
Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at...
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Why Can’t Anyone Figure Out A Great Comment Platform?
There’s no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or...
View ArticleRankings Are For Rookies
One of the biggest challenges in SEO is measuring success in a way that both the client and the marketer agree on. As recently as five years ago, this wasn’t a challenge at all. Back then, we had these...
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From 17 Visits to 32,226 in 24 Hours
I was always taught to play it cool when something great happened. When wide receivers dance in the end zone, I still scowl “C’mon, act like you’ve done it before!” at the TV like an old, grumpy man....
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How To Find The Email Address Of Any Position Within Any Company
Disclaimer: The following method is one I use on occasion to reach out to industry thought leaders and the like for non-spamming purposes only. Use this information as you will, but please, use it...
View ArticleForgiveness > Permission
“It’s easier to ask forgiveness than it is to get permission.” – Grace Hopper These words have given innovators, entrepreneurs and visionaries across the world the justification (not that they needed...
View ArticleHow to Lose 40% of Your Traffic (In One Simple Step)
Let this be a cautionary tale. A tale about what happens when you don’t follow your own advice. In the past six months, I have lost over 40% of my traffic. It was remarkably easy; much easier than...
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